Woman peeking out from the collar of an oversized blue sweatshirt

Unlimited came to us with a single hero product — an oversized sweatshirt — and asked for a brand built entirely around it.

GOT SOMEWHERE WE SHOULD BE?

GOT SOMEWHERE WE SHOULD BE?

Apparel

Unlimited

Unlimited — Brand identity for an oversized loungewear label. A soft, playful system built around one perfect sweatshirt.